If there is one myth that has to be dispelled, it is that jewellery is not only for the rich or well-to-do. A new generation of digital-native born jewellery brands manufacturers is democratising the way we buy jewellery and enabling us to test the waters of certain trends (such as the return of pearls, the single earring, and mixed metals) without breaking the bank. The development of social media has ushered in a new breed of up-and-comers who are makingborn jewellery brands for a variety of audiences. These young labels have managed to avoid the intimidating experience of walking into a jeweller and feeling overwhelmed or out of place, more often than not leaving empty-handed, by reclaiming the luxury space of necklaces, earrings, and rings—most brands are available exclusively online and do not have a bricks-and-mortar presence—by reclaiming the luxury space of necklaces, earrings, and rings.
Consumers may communicate with designers on a level playing field and gain entrée into their worlds, sometimes even collaborating to personalise their items, by expanding their followings organically and making the purchasing procedure conversational and inexpensive (most jewellery is transferred via DMs).
Hundreds of thousands of options are available on Instagram, overwhelming consumers with options. However, if you don’t know where to go, traversing the internet rabbit hole to locate smaller, local firms that are still in the early phases of development—those that appeal to specialised demographics and tastes—can be quite tough. And, in this day of oversaturation where everyone has instant access to everything, the nicest part of purchasing online while scrolling through our newsfeeds is undoubtedly the discovery—being let in on a secret (sparkly, beaded, or otherwise) that no one else is aware of.
To help you narrow down your options, we’ve compiled a list of 15 new jewellery firms led by Australians that you may not have heard of but should.
Hamish Munro’s artistic origins are evident in his exquisite creations since he has a background in sculpture.
Munro’s designs are definitely for the maximalists among us, but their sleek form and high-quality materials make them suitable for everyday use.
Munro jewellery designs are guaranteed to be a one-of-a-kind addition to your jewellery collection, as they are made from 9 and 18-carat gold, as well as sterling silver, and are set with diamonds, Australian sapphires, emeralds, garnets, and rubies.
His Parmentier ring has a special place in our hearts, and we hope you will too.
Alexandra Dodds, a New Zealand-born, Sydney-based jeweller who is inspired by the natural world and the various textures of each material she works with, is known for her organic shapes and purposefully flawed finishes. Dodds’ enthusiasm for sculpting shows through as a result of her fine arts training, and her creative experience lends itself to an ability for metalsmithing, casting, and stone setting. Dodds provides a bespoke design service for people who wish to make a piece to honour a particular day, whether it be an engagement, wedding, birthday, anniversary, or any day in between. We adore the Gemmy signet in orange and lemon, and the Citrine Baguette Claw Ring.
If colour is the name of your jewellery game, Laura Miers is the right complement for you. Miers devotes a lot of her time and energy to put her own spin on the classic signet ring design, and she uses garnet, peridot, tourmaline, citrine, and sapphire to do so (we love her Ultralight Beam ring, which is set with citrine and white and pink sapphires). Choose pieces with stones that speak to you, or bring Miers your own special item to re-energize—either way, you’ll leave with a one-of-a-kind, never-to-be-taken-off piece.
Nikki Ehrlich, a Sydney-based jewellery designer, founded Enesea in 2019 after handcrafting items for her own personal use, word of mouth, and special orders. Ehrlich draws influence from the natural surroundings while designing in Tamarama, subverting traditional materials and reinterpreting them in contemporary approaches. Gold hardware, shells, pearls, and semi-precious stones adorn the world of Enesea, which has amassed a devoted following of followers who have incorporated Ehrlich’s particular visual lexicon into their own in just six months.
Exports from Australia Atelier Romy, a London-born, direct-to-consumer jewellery firm situated in Notting Hill, was founded by Hermione Underwood and Sabine Römer, a German-born designer. Bangles, rings, and charms in gold and silver lend themselves to layering while still standing alone. Furthermore, if you like to keep your jewellery monochromatic, most styles are available in a variety of precious metals, making these items ideal presents.
Tiffany Stoliar’s Gypseye, a semi-fine jewellery line created in 2018, is inspired by a fascination with culture, spirituality, and legacy. The essential identification for the label is the evil eye, a play on words. The protective emblem, which is said to ward off evil spirits and harmful energies, may be found on earrings, necklaces, bracelets, and rings, and is available in a variety of stones and materials, making it suitable for both holiday and year-round usage.
Kincs is an heirloom-inspired jewellery collection developed by Australian designer Doone Roisin. Kincs means “treasure” in Hungarian. Pearl earrings, gold hoops, and vintage-inspired necklaces tie the brand together in an old-world meets modern world vibe. Kincs is an economical and attractive first excursion into the world of born jewellery brands for those who are just starting out.
Arms of Eve
Arms of Eve’s dominion includes crystals, pearls, and shells. This jewellery firm, based in Sydney, is dedicated to ethical workmanship and a love of travel. Asymmetrical earrings, dainty gold necklaces, sterling silver rings, and asymmetrical earrings beg to be layered, bringing the joy of playing with born jewellery brands back into focus.
Lupo, which debuted in Melbourne, is an excellent example of how to use jewellery in an unorthodox way. Hairpins with delicate pearl accents are modernised and reintroduced into fashion in a sophisticated way, reviving a style from the 1990s. Hair jewellery is a fuss-free, low-commitment option for individuals who don’t wear jewellery or don’t get their ears pierced. Try them on to see how they fit.
Finding an item that is really distinctive and connects with one’s particular taste might be difficult with so many born jewellery brands and quick fashion businesses popping up online. Luone is a custom jewellery line founded by Lucinda Newton and developed and produced in Brisbane and Melbourne. South Sea pearls, red coral, and Morganite dangle softly from traditional earrings, while onyx, sapphires, and pearl necklaces adorn the neck, providing an endless array of options.
Kate & Kole
Locals from Newcastle. Sara and Madalynne founded Kate & Kole, a boutique jewellery studio recognised for creating really unique made-to-order pieces as well as a line of well-loved classics. The jewellers use 3D modelling software before hand-finishing each design using a blend of current technology and traditional methods. If you’re searching for a piece of unique jewellery brands that you’ll be able to wear every day, Kate & Kole is a great place to start.
F+H, situated in Byron Bay, has a host of renowned followers, including Margot Robbie, Lara Worthington, and Sophie Turner, who have all added the brand’s items to their collections.
Because it employs high-quality materials like 18-karat gold, sterling silver, pearls, and gemstones, this brand is your new go-to for incredibly amazing demi-fine jewellery.
It exudes a sense of self-assurance and independence.
Meet Medley Jewellery, a new Australian jewellery brand created for women whose sense of self is inextricably tied to their style, particularly their born jewellery brands.
Women may easily personalise their ensembles with chunky hoops, cable knit chains, and square locket necklaces, which are just a few of the countless—and affordable—styles available.
In the up-and-coming born jewellery company ve.co, art and nature, masculine and feminine collide.
With only 700 Instagram followers, ve.co is the ideal choice for the minimalist born jewellery brands user who isn’t interested in passing trends or wearing the same earrings or charms as everyone else.
For an old-new vibe, the Sydney-based label mixes cutting-edge laser engraving processes with lost-wax casting traditions.
Delicate earrings, basic forms, and clean lines convey a modern and timeless sensibility and style, ensuring that these economical items (ve.co’s selections start at a cool $60) will be worn forever.
Elena Strohfeldt, the company’s creator, saw jewellery as a way to combine her passions for art, fashion, and beauty.
These gave way to Elso Jewellery, a made-to-order company located in Melbourne that prioritises sustainability.
Strohfeldt’s necklaces and rings are inspired by ladies in Pablo Picasso’s life, such as Françoise Gilot and Dora Maar, while traditional hoop earrings, completed with white formation opals acquired locally in South Australia, anchor her born jewellery brands in the present.
Wearers may also feel good knowing that a portion of their purchase will be donated to a charity of their choosing, which is especially important in the aftermath of Covid-19