Australia is one of the world’s richest countries. According to A.T Kearney research, it is the tenth largest eCommerce market in terms of revenue.As a result, breaking into Australian eCommerce is an exciting global expansion opportunity for online sellers looking to grow their business and reach new audiences.
However, before venturing into a completely new country and eCommerce market on the other side of the world, you must have a well-thought-out plan in place.
So, what should you know about selling in Australia? And which Australian markets should you be aware of?
All of this information has been summarised in this article, along with some helpful top tips and key considerations to help you successfully enter the Australian market.
What are the most popular Australian marketplaces for sellers?
Of course, the best Australian marketplace for you will be determined by what you’re selling and who your target audience is.
As a result, before deciding on which marketplace to use, it is worthwhile to investigate some of the more niche sites
To save you time, we’ve compiled a list of the top eight Australian eCommerce sites worth selling on.
4: Trade Me
- MyDeal, a firm favourite among Australian shoppers, is a fast-growing online marketplace with over 1,000 online sellers and half a million buyers.
- MyDeal is primarily focused on selling larger items such as sofas, dining tables, and mattresses, but it also sells fitness equipment and pet products
- One of the advantages of selling on MyDeal is that it handles all of your listings as well as the presentation of your products with a MyDeal storefront.
- Furthermore, the marketplace provides small business loans to sellers who require financial assistance, such as with expansion costs or the need to access quick funding to secure an opportunity.
- However, keep in mind that you will still be in charge of order
- fulfilment and all necessary logistics.
- Amazon.au, which was launched in 2017, stocks over 100 million products across 29 distinct product categories, making it a lucrative opportunity for most online sellers.
- Despite its well-known name, Amazon does not enjoy the same level of brand recognition in Australia as it does elsewhere in the world.
- Because it is still a relatively new channel in Australia, there is a lack of product selection and comparatively high prices as sellers err on the side of caution.
- Sellers can now offer quick delivery times thanks to the launch of Amazon Australia Prime and FBA (Fulfillment by Amazon), which may solve the logistical challenge of shipping.
- Furthermore, FBA can save you valuable time and hassle because Amazon Australia handles all shipping details for you and does not impose a minimum number on the products
- Another advantage of Amazon.au is that you can be certain that all good multi-channel inventory management software will have full integration, which means you can streamline your business processes and access data from a single centralised location.
- eBay.au has grown to become a retail behemoth, dominating the Australian eCommerce market.
- In fact, receives over 11 million visitors per month and is home to over 40,000 businesses.
- This could benefit international sellers because, in comparison to other countries, Australians are already well-versed in purchasing from overseas.
- Aside from being the most popular Australian marketplace, eBay.au allows customers to buy across borders quickly and easily, as domestic choice in Australia is typically rather limited.
- Furthermore, with an 18-year track record, this marketplace allows you to capitalise on eBay’s long-standing reputation.
- Selling everything from electronics to fashion to food and drink, eBay Australia allows you to tap into a diverse market with a strong client base.
- Unlike Amazon.au, eBay Australia offers both set and listing-based pricing, allowing things to be sold via auction as well as ‘buy it now’.
4: Trade Me
- Trade Me has a solid framework for managing online stores and a nice set of tools to help its merchants.
- Trade Me, which dominates the market in New Zealand, is also open to Australian customers and trades a wide range of general goods, including fashion and beauty, electronics, vehicles, collectibles, and antiques.
- With an estimated 85 percent of New Zealanders owning a Trade Me account, Australia may want to keep an eye on this sector as well.
- In most cases, overseas sellers receive either a Global Development Manager or an Account Manager (at no additional cost) to assist with listing setup and general assistance and assistance.
- However, keep in mind that in order to sell on the Trade Me site, you must go through a lengthy application and approval process.
- Kogan provides a one-stop shop for Australian buyers, with departments such as home and garden, technology, fashion, and fitness.
- You will have to choose between becoming a supplier for the website and selling manufactured products when you register.
- If you decide to sell your products as a third-party trader, you will have a good opportunity to have an online presence while also having the time and freedom to focus on building your brand.
- While merchants can benefit from exposure to millions of potential new customers, it should be noted that Kogan is best suited to established businesses and not so much to smaller, independent sellers.
- GraysOnline, with a customer base of approximately 2.5 million, is Australasia’s largest industrial and commercial online auction company.
- This makes it an ideal marketplace for liquidating excess stock or large business assets, with categories ranging from engineering to home and garden appliances, fashion, and other items.
- Sellers who use the platform also have access to a team of experts who can provide advice on how to maximise their sales, such as valuation services, project management, marketing, and more.
- Furthermore, due to the specialised nature of this Australian marketplace, GraysOnline customers tend to already have fairly good industry knowledge of products.
Fishpond gives merchants the option of listing their own products or opening a more traditional trade account with the platform.
With the ‘Sell Yours’ option, you can list your products by barcode or bulk add inventory and set your own pricing.
The ‘Sell Yours’ option means you can list your products by barcode or add inventory in bulk and set your own pricing.
However, you must also manage all shipping to the buyer and a commission of 10% (from selling price plus shipping cost) will be taken per sale.
If you’re new to international shipping or want to test the waters in Australian eCommerce, this could be a good place to start. After all, there are numerous product categories to choose from, such as books, fashion, toys, health and beauty, and so on.
Opening a ‘Trade Account’ with Fishpond, on the other hand, means that the platform will handle all product listings.All you have to do is enter all of the product information and pricing information.
Furthermore, because you ship in bulk to Fishpond’s fulfilment centres, commission on your sales is not charged.
Catch.au, an Australian marketplace known for providing great daily deals to its customers, comes in last on our list.
Catch.au, which launched in 2017, has grown significantly in recent years and now hosts well-known brands such as Speedo and The North Face.
Sellers must apply to sell on the platform and are vetted to ensure that they meet the ‘Catch Values.’
Merchants can benefit from a large pool of potential customers once they have been approved. In fact, according to website traffic, Catch is the third most popular Australian marketplace.
Despite its size in comparison to eBay.au, Catch could be an intriguing proposition for businesses that thrive on the excitement of clearance sales and impulse purchases.
Why should you sell in Australia?
Despite having the world’s 12th largest economy, eCommerce in Australia is still a relatively new market. Much of this is due to the vast geography and dispersed population, which makes delivery and logistics difficult.
However, with the rise of major online marketplaces and the establishment of more fulfilment centres across the country, selling online in Australia is becoming increasingly simple.
Indeed, with Australians quickly adopting international shipping traditions like Black Friday and Cyber Monday, and third-party online payment services like PayPal and Amazon Payments gaining popularity, now is the time.
Top recommendations for selling in the Australian eCommerce market.
Before entering any new market, it is critical to become acquainted with some of the country’s key considerations, expectations, and selling best practises.This not only ensures a smooth fulfilment process, but it also helps to boost initial sales by providing a purchasing experience that meets the expectations of Australian customers.We’ve outlined four success tips for those looking to make it in the Australian eCommerce space below
Provide prompt delivery.
Shipping is one of the most difficult barriers to overcome in Australia, owing to its vast size and small population.However, this is no excuse for slow delivery times. To win over your Australian customers, you must provide a quick and dependable delivery service that matches, if not exceeds, that of your competitors.However, with such a long distance to cover, this is frequently easier said than done.Consider outsourcing your international shipping to fulfilment centres, or use an Australian shipping aggregator, such as Australia Post, to get the best local rates.
Make your content available in multiple languages.
Although you may not need to translate your content for Australian customers, you will need to localise it.Furthermore, there are many dialects of English, and British English is very different from Australian English.Localisation differs from translation in that it involves adapting your source text to fit with a new culture entirely.For example, Australians use the metric system for their data units and have many different slang words to us, such as “thongs” instead of “flip flops” (UK).By localising your content for the Australian market, you help to bridge the cultural divide, thereby increasing the overall engagement of your new audience.
Carry out your research
To avoid delays in transit when shipping internationally, make sure you do your research and understand the Australian government’s rules and regulations.First, make sure your goods are not prohibited in Australia. Fruit cartons, live trees, plants, or bulbs, as well as soap or cleaning preparations, are all prohibited items.Furthermore, you must complete and attach five copies to the outside of your parcel, which will be checked by customs in Australia.
Remember that your parcel will be travelling around the world, so use packaging that will withstand the journey and keep your items safe and secure.
Take care of the logistics.
Shipping all the way to Australia adds a slew of new logistics to consider.Here is where shipping management software can come in handy.Its ability to automate international shipping processes allows you to eliminate manual data entry errors and automatically import orders from a variety of Australian marketplaces.Shipping management software can assist you in keeping track of all orders from start to finish and gaining access to all shipment information from a single, centralised location.You can also take advantage of automatic shipping updates and bulk printing of relevant labels and documents that meet Australian import/export requirements.
Are you ready to begin selling in Australia?
With such strong ties to the UK (from British expats to backpackers, students, and holidaymakers), Australia is an excellent country to consider selling in.
We hope this guide has provided you with some useful information about the most popular Australian marketplaces and best practises for selling in Australia